What do an international rap star, the world’s pre-eminent peak performance coach, a Chicago Pastor, an Emmy-Award winning CNN producer, and a Shark Tank billionaire all have in common?
They all wanted a book written.
But why? Beyond financial gain, the real purpose was to EXPAND THEIR BRAND, to give them a higher platform to stand on.
So whether it was my collaboration with a triathlon lawyer, the creator of the nation’s largest youth sports franchise, or the CEO of a multinational corporation that manufactures an incredible product for women–(Diva International) they all wanted to be published.
That’s because a book is an indispensable marketing tool for anyone, no matter what your business.
Whether it’s recounting your life story or the history of your company, using a book as a legacy tool, or offering a prescriptive program that makes you unique—your book is a passport to success, an effective marketing tool for the following reasons:
#1: A BOOK IS YOUR BILLBOARD: It’s a portable, tangible calling card that can be sold or given away as a promotional tool at any professional association, national trade show, convention, community group, business conference, you name it.
#2: A BOOK GIVES YOU INSTANT CREDIBILITY: Once you write a book, you get a “halo” effect from your rise in credibility and prestige. Now you’re an expert and the eyes of the world are upon you. As the author of 7 books, I’ve had the honor of having my books featured on Oprah, The Today Show, Larry King, Joan Rivers and beyond; and they have been reviewed in such publications as The New York Times, The Chicago Tribune, The L.A. Times, The London Times, Time and Newsweek. That kind exposure is priceless and will always lead to new opportunity. It did for me.
#3: A BOOK LEADS TO MEDIA APPEARANCES: Once you’ve recognized as an expert in your field, you will be amazed how television, radio, newspaper, podcasts, and social media influencers will call upon you to appear in these venues. Whether you hire a corporate public relations firm or a digital marketing expert, it’s easy to seek out media opportunities once you have a book to talk about. Again, you’re now an expert and a book commands instant respect.
#4: A BOOK PROMOTES YOUR SPEAKING CAREER: Your value as a public speaker is always solidified by having a book, published, which makes you an EXPERT IN YOUR FIELD.
#5: A BOOK GENERATES BUSINESS LEADS, ALLOWING YOU TO CLOSE MORE DEALS: No explanation needed. Nothing sells like success, and I’ve often sent my work to prospective authors who can hold an already-published book in their hand and instantly visualize holding their own.
#6: A BOOK PROVIDES BRAND CLARITY: Having a book that lays out the core models or principles of your business helps potential clients understand what you’re about and how you can be valuable to them.
#7: A BOOK ALLOWS YOU TO COMMAND HIGHER FEES: Not least important, public exposure always leads to an increase in your overall value, making your command a fee commensurate with your skillset and effort.
Remember: The value of a book as a marketing tool isn’t the number of books sold but the marketing ability the book provides.
As one business author said: “One new client pays for the entire project.”