Monthly Archives: February 2019

POWERFUL MARKETING: THE MAGIC OF A BOOK!

What do an international rap star, the world’s pre-eminent peak performance coach,  a Chicago Pastor, an Emmy-Award winning CNN producer, and a Shark Tank billionaire all have in common?

First, they have been among my roster of clients. Second, they all wanted a book written.

But why? Beyond financial gain, the real purpose was to EXPAND THEIR BRAND, to give them a higher platform to stand on.

So whether it was my collaboration with a triathlon lawyer, the creator of the nation’s largest youth sports franchise, or the CEO of a multinational corporation that manufactures an incredible product for women–they all wanted to be published.

That’s because a book is an indispensable marketing tool for anyone, no matter what your business.

I’ll tell you all about it at Maximize Your Influence, a powerful one-day conference for entrepreneurs, professionals and business owners to be held in New York on March 15th.

As you’ll see, whether it’s recounting your life story or the history of your company, using a book as a legacy tool, or offering a prescriptive program that makes you unique—your book is a passport to success, an effective marketing tool for the following reasons:

#1: A BOOK IS YOUR BILLBOARD: It’s a portable, tangible calling card that can be sold or given away as a promotional tool at any professional association, national trade show, convention, community group, business conference, you name it.

#2: A BOOK GIVES YOU INSTANT CREDIBILITY: Once you write a book, you get a “halo” effect from your rise in credibility and prestige. Now you’re an expert and the eyes of the world are upon you. As the author of 7 books, I’ve had the honor of having my books featured on Oprah, The Today Show, Larry King, Joan Rivers and beyond; and they have been reviewed in such publications as The New York Times, The Chicago Tribune, The L.A. Times, The London Times, Time and Newsweek. That kind exposure is priceless and will always lead to new opportunity. It did for me.

#3: A BOOK LEADS TO MEDIA APPEARANCES: Once you’ve recognized as an expert in your field, you will be amazed how television, radio, newspaper, podcasts, and social media influencers will call upon you to appear in these venues. Whether you hire a corporate public relations firm or a digital marketing expert, it’s easy to seek out media opportunities once you have a book to talk about. Again, you’re now an expert and a book commands instant respect.

#4: A BOOK PROMOTES YOUR SPEAKING CAREER: Your value as a public speaker is always solidified by having a book, published, which makes you an EXPERT IN YOUR FIELD.

i9 Founder Frank Fiume’s book will be released by Greenleaf Book Group in October

#5: A BOOK GENERATES BUSINESS LEADS, ALLOWING YOU TO CLOSE MORE DEALS: No explanation needed. Nothing sells like success, and I’ve often sent my work to prospective authors who can hold an already-published book in their hand and instantly visualize holding their own.

#6: A BOOK PROVIDES BRAND CLARITY: Having a book that lays out the core models or principles of your business helps potential clients understand what you’re about and how you can be valuable to them.

CEO of Diva International, Carinne Chambers-Saini, an industry disrupter with a book on the way

#7: A BOOK ALLOWS YOU TO COMMAND HIGHER FEES: Not least important, public exposure always leads to an increase in your overall value, making your command a fee commensurate with your skillset and effort.

A life-changing book about fulfilling our true potential, coming out soon!

Remember: The value of a book as a marketing tool isn’t the number of books sold but the marketing ability the book provides.

Pastor Gregory Dickow, Chicago’s Best, founder of Life Changers Church, offers a message of emotional abundance

As one business author said: “One new client pays for the entire project.”

A Book To Turbocharge Your Life

Have you ever felt stuck in life? And disappointed about the way things are going?

The dreams you imagined for yourself have not yet come to fruition. Why not? What’s truly holding you back?

“The real obstacle to fulfillment is the way we’re thinking about ourselves, our limiting beliefs,” says health and prosperity coach Chris Salem, a renowned corporate strategist and keynote speaker who offers a powerful program for aligning health and wealth.

In his bestselling book, Master Your Inner Critic, the former sales executive-turned wellness advocate reveals the secrets to turbo-charging every aspect of life.

He directs our attention to what he calls the 8 Pillars Of Wellness: social, emotional, physical, spiritual, financial, intellectual, occupational, and environmental.

For example, if we’re not hitting home runs in our love lives, finances, or careers, why not?

“Inevitably, the force holding us back,” says Salem, “is not fate or bad luck or lack of talent or opportunity. The obstacle  is limiting beliefs,” unconscious negative messages absorbed in childhood that persist into adulthood affecting everything we do.

 

In his revealing book and in seminars, Salem shows you how to pinpoint the “root cause” of that limitation, usually a childhood event or a relationship with a parent or authoritative figure. What happened back then must be understood and healed in order for us to thrive today.

“Otherwise,” he says, “we live on autopilot, plagued by negative emotions like anger, shame, guilt, jealousy, envy, or any combination.”

In fact, he notes, “we often recreate situations to re-experience those same feelings without even realizing we’re doing it.”

In Salem’s case, he used to get angry very easily, triggered by traffic or almost any life situation that irritated him. Eventually, he discovered that the ROOT CAUSE of his own limitation was the unresolved anger and resentment he felt for his father, which was being sublimated onto others.

To assuage the pain of feeling it,  he battled drug and alcohol addiction for 12 years. Ultimately, it was only through a combination of 12-Step recovery programs, Eastern meditation, and journaling that he finally healed his childhood demons and recovered in order to fulfill his greatest potential.

Happiness today with wife Maria and son CJ

 

“So often, our inner critic is thwarting our happiness,” he says. “What we need to develop is our inner champion, that positive voice that reinforces the best in us, encouraging us forward in life to create the consistent habits and discipline that lead to prosperity.”

As a master of emotional intelligence, Salem nowadays brings these kinds of insights into companies in order to enhance workplace engagement and communication and company morale too.

As a committed dad who realizes the profound impact of parenthood, he has also co-partnered to create a revolutionary movement called Empowered Fathers In Action. Read all about it here. It boosts the spirit and morale of every father and child.

But most important, it’s your own morale that counts today, so register for the next seminar Chris is giving—or invite him into your company. In the meantime, check out his radio podcast, DISCOVER YOUR TALENT, DO YOU WHAT YOU LOVE.

A Happy Father And Son

Chris can be the positive voice in your ear–the coach, the dad, the mentor you’ve always wanted.